Journal Entry 2
Mapping the Ecosystem: Textiles for Brands with Purpose & Individuals with Vision
Who am.gabrie Textiles Are For
The textiles developed under am.gabrie are rooted in slow processes, biodegradable materials, and an ongoing dialogue with nature. This journal entry maps out who they are made for—primarily brands with sustainability at their core like Stella McCartney, Gabriela Hearst, and Mara Hoffman, whose values are embedded in regenerative thinking and material innovation.
It also considers design-led houses like Erdem, Dior, and Roksanda—whose visual languages invite textural storytelling. Beyond industry, these textiles are created for individuals, artists, and potential collaborators—those who, like Human Touch, explore themes of tactility, connection, and awareness through performative or interdisciplinary practices.
This is an open invitation: to imagine am.gabrie textiles not as static swatches or research archives, but as evolving materials—ready to be reinterpreted, worn, and loved.
Textiles do not live in isolation. They move—through bodies, through time, and through meaning. At am.gabrie, each fabric is developed not only with sustainability in mind, but with the understanding that it will one day be interpreted, worn, repaired, or returned to the earth. This journal entry outlines the ecosystem of consumers and collaborators who align with that vision.
Rather than categorizing by size or prestige, the following tiers are organized by intent: from those who embed sustainability into their structure, to those beginning to engage with it through design, to individuals and collaborators who embrace textiles through lived interaction.
Primary Consumers: Sustainability-Led Brands with Regenerative Vision
This tier includes brands where environmental ethics and innovation guide the design process from the beginning. These are ideal partners for am.gabrie’s research-led, biodegradable materials and handcrafted finishes.
Stella McCartney – A pioneer in introducing innovative materials and circular systems, consistently pushing luxury fashion toward ecological accountability.
Gabriela Hearst – Known for regenerative sourcing, small-run production, and integrating natural dye and craftsmanship into high-end design.
Mara Hoffman – A designer actively transitioning into regenerative, low-impact production, with a long-term commitment to versatility, durability, and transparency.
These brands are best positioned to adopt am.gabrie textiles into special collections or innovation capsules, where value, story, and process are foregrounded.
Secondary Consumers: Similar-aesthetic Brands with Possible Emerging Material Curiosity
This tier includes brands whose identities are defined by strong visual languages—rich in surface, silhouette, and craftsmanship. While sustainability may not be their primary driver, there is often a growing openness to more responsible material choices—particularly when they align with the brand's existing aesthetic world.
Erdem – Known for romantic textures, embroidery, and florals, making it a natural match for hand-worked, naturally dyed textiles.
Dior – Under Maria Grazia Chiuri, the brand continues to explore craft, botanical motifs, and narrative surfaces with couture-level detailing.
Roksanda – Emphasizing sculptural forms, rich colors, and emotional materiality, with increasing potential to engage with innovative fabrics.
These are the types of brands that may not lead with sustainability, but could choose it—especially when offered materials that complement their visual storytelling. am.gabrie textiles sit comfortably within that intersection: where beauty, responsibility, and textures come together.
Tertiary Consumers: Individuals, Artists, and Collaborative Projects
At the most intimate scale are the wearers, makers, and collaborators who seek meaningful engagement with materials—whether through personal projects, creative experimentation, or slow-fashion design.
Artists exploring textiles for sculptural, sensory, or performance-based work.
Individuals customizing or repairing garments with care, often interested in tactile or emotional connection.
Potential collaborators whose practices explore tactility, connection, or slowness through interdisciplinary methods—such as Human Touch, a brand whose performative approach to material awareness and embodied experience aligns with am.gabrie’s ethos.
Though these projects may not scale commercially, they often create the most emotionally resonant outcomes—where the textile is not just worn, but cherished.
Closing Reflection
Across all tiers, am.gabrie textiles exist to be more than swatches. They are fragments of process, relationship, and future possibility. Whether on a global runway, in a small studio, or in someone’s hands, they invite a slower kind of beauty—one where materials are felt, remembered, and eventually returned to the natural world.